50 Cent sues Taco Bell
50 Cent is alwys involve in beef, this time with Taco Bell
50 Cent is suing the Taco Bell fast-food chain over claims it violated a trademark by using his persona without permission.
Taco Bell, owned by Yum Brands, wrongfully used Curtis Jackson's stage name in a letter sent to U.S. news outlets asking the performer to change his name to "79 Cent," "89 Cent" or "99 Cent," according to a complaint filed in federal court in New York.
The letter generated free advertising for Taco Bell and a false endorsement by 50 Cent, the artist claimed. Taco Bell, based in Louisville, Ky., confused customers about Jackson's affiliation with the food chain and diluted the distinctive quality of his moniker, according to the suit.
Jackson seeks at least $1 million in damages, payment of attorneys' fees and a court order barring Taco Bell from using his persona in the ad.
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